Cafe barriers are a common commodity outside many cafes and coffee shops, but if you’re establishment hasn’t realised the benefits these can add to your business, then you’re seriously missing out.

For those cafés that are on the main high street, or in a place where there is a lot of people-traffic outside, a café barrier could be the perfect solution.

Segregate your customers

There’s a big difference in how you feel as a customer when you’re sat at a table on the side of the pavement and when you’re sat at a table in cordoned-off area. The sense of segregation goes a long way to ensuring your customers feel valued.

With café barriers in place, your outdoor customers would no longer feel like they're just walking off, but customers can feel like they’re exiting the café, even whilst sat outside.

Own your space

Not only do you ensure your customers feel valued, but you own your space. This is the difference between claiming ownership out front with a few tables and staking your claim with a more official form of barrier.

Additionally, this then prevents the general public from tripping over your customers, or walking into chairs and tables as they go past.

And café barriers aren’t just for out the front. They’re also an effective tool for out back. If you have a beer garden or patio area at the rear of the premises that you enjoy opening up to your customers, you can provide café barriers as a form of guidance as to where they can and can’t go. This is especially important if you cater to families with small children.

Advertise your brand

If you haven’t already realised the advertising potential, then it’s time to invest. Not only are café barriers a practical item to have out front, they can be highly personalised with your brand, your message and your logo.

That doesn’t mean each barrier has to be the same, this is a chance to use your creativity and create a message that will reach both current and potential customers. You could produce a design that stretches over more than one barrier, or create an individual design for each one that in turn creates a pattern. There’s an endless number of possibilities.

Branding

An outdoor menu is an opportunity to extend your branding. Although this is unlikely to be the main reason you supply an outdoor menu, it's an opportunity you can't afford to miss should you decide this is something you want to do. Displaying your branding wherever you can is incredibly important for sending subliminal messages to your customers.

Multi-purpose

Similar to branding, the overall image of your establishment will be conveyed via an outdoor menu as well and a certain amount of expectation or atmosphere can be predetermined by this. This is where an outdoor menu can become a clever marketing ploy and one that is worth taking note of as to how effective it can be.

Eye-catching

As you can see, café barriers are a very multi-purpose product and one that is ideal for all cafés and restaurants, no matter the size. They’re also suitable for indoor use too and if you have a large premise but want to maintain some crowd control, café barriers can be used to give an indication as to where customers should queue to place their orders.

With a world of possibilities to choose from and a wide range of benefits, café barriers are a great investment for businesses.

Interested in Cafe Barriers? Click here to find the right Cafe Barrier for you.